Sound plays a very critical role in entertainment. You come across it in music, sport, movies, TV shows, live shows, music concerts, home cinemas, commercial cinemas, conference rooms you name it. Sound is a multi-billion dollar industry in itself and the more you get immersed, the more you get into an aha moment to see it in its greatness and depth.
Most people understand sound from a consumer perspective. We judge sound from what we have consumed and what we have head. We perceive sound quality based on the sources that we have listend or heard the sound from. We often credit the quality of the sound we hear to the sophiticated gadgets that play it. In as much as this is true, the beauty and greatness of sound is judged not only by the quality of how it is reproduced via speakers and horns but also by the fantastic engineering that happens in the recording room, the mastering, the quality of equipment used and last but not least the mind and skill of the creator.
Boom, enter the perspective of the creator in the sound space and stage. In music, the creator here is a team, there is the artist and there is the “producer” and in some advanced set ups, the sound engineer. Let us leave it at that. When it comes to movies, there is the sound director, the technical teams and the guys who do the sound mixing to bring you the bangs and the magic from the lows, the highs, the “voice of God” sound into fantastic movies that we have lived to experience. The most common sound codecs are Dolby atmos, Dolby Digital Plus, IMAX enhanced sound, DTSx. You might have seen them on the devices you have owned before and never really got to know what they are about. These sound formats are the commonly used in movies to bring motion picture close to reality and giving the audience an exceptional sound experience.
To enjoy true sound quality, you have to listen and experience sound the way the creator envisioned. And this ladies and gentlemen is what quality sound is all about. If you are a big fan of great music genres like Jazz, the orchestras, classical music and the most recent popular hits like amapiano, in poor quality sound systems, you can easily downplay the amount of creativity and richness of the sound quality from the content playing. You will be shocked to listen to the same content in a properly calibrated, well balanced sound system, stereo or multi-channel audio and your jaws will drop with excitement and bewildment of how many times you have gotten it wrong. You are easily immersed when listening to great tunes in their glory and refinement, pure sound in the richness of melody when played from a properly calibrated sound system.
You invest in a great sound system because;
- You want to experience great sound quality.
- To appreciate sound as an art in both music and movies.
- To experience and to live up to the expectation of the artist or movie production team
- To appreciate and get a truly immersive home cinema experience
Ladies and gentlemen, you need to experience this great sound. Visit us at Prime Audio Solutions, along Ngong Rd at the Soko Safi Mall, Shop B5. You need to invest in good High End Audio to get value from the sound you are consuming. You are very much welcome to shop online here on our onlinestore. You can call is on +254113313911. You can follow us on Facebook and Twitter to get more of our content and expert advice in matters great sound.
